Tourism and its digitalization: The use of smart travel applications, technology and service automation, digital hotels

Tourism and its digitalization: The use of smart travel applications, technology and service automation, digital hotels

This study aims to comprehensively examine the impact of digitalization in the tourism sector and potential transformations in the future. Titled "Tourism and its digitalization: The application of Smart travel Applications, technology and service automation, digital hotels", this study is conducted, which addresses the adoption of technology-oriented innovations in the sector and discusses the benefits they bring. At the beginning, the path of digitalization in tourism is considered, it is studied how technology is becoming more widespread in this area and how it transforms the travel experience for tourists. Smart travel applications and innovative technologies are discussed, the field of research and the role of artificial intelligence in the sector are detailed. In addition, the growth of service automation in tourism and the conceptual framework of digital hotels are considered, smart rooms and personalized experiences are evaluated. The study highlights the importance of applying data analytics and personalized services in the tourism sector. The future of living is considered in the context of advanced technologies such as blockchain, artificial intelligence and the Internet of Things, their impact on the sector and potential contribution are analyzed. Finally, the benefits of digital transformation in the tourism ecosystem are explored, and it is concluded that digitalization affects all aspects of the sector and reformats it. The purpose of this study is to study the current state and potential of digitalization in the tourism sector.

The tourism industry is significantly affected by the rapid digital transformation of our days. Digitalization is radically changing both the way companies do business and the travel experience of tourists. In this context, the ongoing study entitled "Digitalization in tourism: the application of smart travel applications, technologies and automation of service, digital hotels" aims to explore various aspects of digitalization in this industry. Digital technologies bring many advantages to the tourism industry. First of all, thanks to digital tools that make it easier for tourists to plan their trips, their experience becomes more efficient and enjoyable. Internet and mobile technologies allow tourists to get information about destinations, book hotels and flights, plan their trips and instantly share their travel experiences. In this process, user-friendly mobile apps and websites allow tourists to quickly and easily access the necessary information. Technological innovations are also being used in the tourism industry to improve the quality of service and customer satisfaction. Advanced virtual and augmented reality technologies allow tourists to explore destinations virtually even before a physical visit. These technologies contribute to more informed travel decisions and provide a rich experience. Artificial intelligence and big data analysis are used to provide personalized services and improve operational efficiency in the tourism industry. Artificial intelligence-based systems offer personalized recommendations according to the preferences and behavior of tourists, providing a more individualized experience. Big data analysis helps analyze the travel habits of tourists and helps companies make strategic decisions. This data is critical for optimizing marketing strategies and increasing customer satisfaction. The hospitality sector is one of the most intensively feeling the effects of digitalization. Hotels optimize operational processes and provide better service thanks to digital technologies. Digital check-in/check-out systems allow guests to check in and check out of the hotel quickly and easily. In addition, the smart systems used in the hotel rooms can be configured according to the preferences of the guests to increase their comfort. Robotic services and customer service using artificial intelligence are also increasingly common in the hospitality industry. These technologies help both improve the guest experience and increase the efficiency of hotel business operations. If we talk about the details of these innovative approaches, then, first of all, we should mention robotic services, where robots used in hotel lobbies provide information services to guests, for example, help with registration or take orders for room service. Secondly, artificial intelligence in customer service allows you to quickly and accurately answer questions and requests from guests, which helps reduce the burden on staff and ensure faster guest service. Digitalization also provides important opportunities for reducing negative environmental impacts and sustainable development in the tourism industry. Smart energy management systems help hotels optimize energy consumption and reduce their ecological footprint. In addition, the use of digital technologies contributes to the reduction of paper use, which also contributes to the goals of environmental sustainability.

The purpose of this study is to analyze the reflection of these concepts in the tourism industry. This conceptual analysis aims to contribute to the literature by providing information on the concepts of "Digitalization in Tourism: The application of smart travel applications, technology and service automation, digital hotels".


Digitalization trends in the tourism sector

The tourism sector has been significantly affected by the process of digital transformation following rapid technological development, which has led to the adoption of various innovative practices to improve the quality of service and meet customer needs. Digitalization plays an important role in improving operational efficiency, personalizing customer experience and achieving competitive advantages in the tourism sector. In this context, understanding and evaluating the emerging trends of digitalization in tourism are of great importance for determining the transformation in the industry and the potential for the future.

Digitalization in the tourism sector has become an important topic in recent years. In this article, I will tell you about it using a flow diagram. This diagram illustrates how digital transformation in tourism can be implemented and what stages it consists of.

The headings "Creating a digital Transformation", "Implementing and managing the environment" and "Long-term improvement" are shown at the top of the chart. These headings represent the general stages of the digitalization process.

At the stage of "Creating a digital transformation", issues such as the development of a digital strategy, the adoption of a design thinking methodology and innovation management are considered. This stage is necessary to lay the foundations of digitalization.

At the stage of "Implementation and management of the environment", issues of system integration, analysis of customer relationship management and automation of robotic processes are discussed. This stage represents the implementation and management phase of digital transformation.

Finally, the "Long-term Improvement" stage addresses issues such as the use of artificial intelligence in tourism, the use of blockchain technology and big data analytics for strategic decision-making. This stage is a phase of continuous improvement and development of digitalization.

This flow chart shows how digital transformation in tourism can be implemented and what stages it consists of. Each stage and subcategory provides a common understanding of how digital transformation in tourism can be implemented.

Big data analytics is one of the main stones of digitalization in the tourism sector. Travel companies can develop more effective marketing strategies and offer personalized services by analyzing customer behavior and preferences. For example, data on previous travel, hotel bookings, and customer social media interactions enable businesses to offer customized suggestions and recommendations to customers, which increases customer satisfaction and loyalty. Indeed, the impact of big data analytics on customer relationship management in tourism is widely recognized (Kagermann et al., 2013).

The Internet of Things (IoT) is another important digitalization trend in the travel industry. Thanks to IoT devices, smart hotel rooms can provide personalized services to customers. For example, the devices in the hotel room, such as lighting, air conditioning and TV, can be automatically configured according to the customer's preferences. These technologies help not only to improve the customer experience, but also to increase energy efficiency (Buhalis and Amaranggana, 2015).

Artificial intelligence (AI) and machine learning are other key components of digitalization in tourism. Chatbots and virtual assistants based on artificial intelligence allow you to quickly and effectively answer customer questions, revolutionizing customer service. In addition, machine learning algorithms can analyze customer data and predict their future behavior, helping companies make strategic decisions. This contributes to improving the quality of customer service and more efficient management of operational processes (Gretzel et al., 2015).

Blockchain technology is a revolutionary achievement in the field of security and transparency in the tourism industry. Thanks to blockchain, payment processes become more secure and fraud risks are reduced. In addition, transactions such as travel insurance and reservations are becoming more reliable thanks to blockchain technology. This significantly increases the level of trust and customer satisfaction in the industry (Tapscott and Tapscott, 2016).

The future of the tourism experience highlights the importance of digital elements in this graphic, which demonstrates the various stages of digitalization in the tourism sector and the technologies used in these stages. In this graph, the travel experience is considered in six main stages, for each of which digital solutions and innovative technologies are presented. With this in mind, I'll tell you about the table.

The first stage, the beginning of awareness of the need, begins with tourists determining their travel needs. At this stage, big data, emotional and behavioral analyses, artificial intelligence and wearable technologies come into play, offering personalized content and recommendations. Dynamic online content and virtual reality/augmented reality facilitate tourists' decision-making and direction. Feedback and feedback also play an important role at this stage.

At the Booking and Payment stage, digital payment systems are used with automatic verification of the user's profile and risk assessment. Automatic deductions from hotel plans make booking accommodation and events safer and more efficient for tourists.

During the Preparation phase, the use of technologies such as automatically prepared travel lists and timely receipt of important information, as well as virtual reality/augmented reality technologies for car rental and dynamic departure time notification, facilitate and optimize travel preparation.

Travel is another important aspect of digitalization in the travel industry. Automated border controls, electronic concierge services and systems that facilitate daily activities make the travel experience more comfortable. Solutions such as smart work and entertainment applications, interactive walls and access to hotel services provide tourists with comfort during their stay.

At the event stage, planning with digital tickets and smart cruise systems increases tourist participation in local events. Smart interactive maps and instant online support allow tourists to access information and receive assistance at any time during their trip.

The last stage is the Return and assessment, which includes the assessment and feedback of tourists after the trip. Innovations such as recording important travel moments using drone video, leaving feedback in cloud memory, and round-the-clock support with digital assistants during travel make it easier for tourists to share experiences and plan future trips.

This graph demonstrates how digitalization has changed the tourism industry, and how digital elements have enriched the travel experience at every stage. These digital elements play an important role in meeting the needs of tourists and improving their travel experience. In addition, the graph provides an extensive summary of the integration of digital technologies in the tourism industry and provides important hints on how this will shape in the future.

The spread of mobile technologies is another important aspect of digitalization in the tourism industry. Mobile apps offer a wide range of services, from travel planning to booking, navigation and recommendations for local events. Customers can easily access all kinds of information through their mobile devices throughout their journey, making their travels more convenient and enjoyable (Wang and Xiang, 2012).

Augmented reality (AR) and virtual reality (VR) technologies have the potential to offer new experiences in tourism. AR and VR allow customers to virtually explore destinations before a trip. These technologies can be used as an effective tool in the promotion and marketing of tourist attractions (Jung and tomDieck, 2017).

Digitalization trends in the tourism industry allow enterprises in the sector to provide more efficient and customer-oriented services. These trends play an important role in meeting customer expectations and providing a competitive advantage. The innovations brought about by digitalization will define the future of the tourism industry and bring great benefits to all stakeholders in the sector. Effective implementation of digitalization is crucial for the sustainable growth and development of the tourism sector (Kagermann et al., 2013; Bukhalis and Amarangana, 2015; Gretzel et al., 2015; Tapscott and Tapscott, 2016; Wang and Xiang, 2012; Jung and tomDieck, 2017).